LEBANON, OR – To better support current and prospective businesses, Mid Valley Partners (MVP) recently completed renaming and rebranding efforts. The group is set to launch its new name, brand, and website on September 28.
“We can’t wait to share our new brand with the communities we serve,” said Kelly Hart, community development director in Lebanon, OR. “This new website will be an incredible resource for business owners and entrepreneurs in our area. We look forward to getting to the work we’re most passionate about helping our business community.”
MVP was formed in 2015 by leaders from rural cities in Linn County to create a competitive advantage in attracting, growing, and retaining business and investment in the region.
In 2017 the effort expanded into Benton County, for a total of eight cities. MVP was awarded a Rural Opportunities Initiative grant from Business Oregon and contracted Oregon RAIN to help attract new businesses and investors to the region.
Coming out of the pandemic in 2022, MVP focused on rebranding and building a website to make existing resources more easily accessible to current and prospective business owners and investors.
The City of Tangent joined MVP on December 2021, becoming the ninth city to join.
The new brand and website launch on September 28, stay tuned for more information.